Jonathan Wolf-Phillips

Personal effectiveness coach and leadership consultant


I have had an active interest in personal effectiveness and leadership for almost 40 years.

After working in various roles in industry, I set up New Leadership Ltd in 1999, to enable me to focus on developing a specialist personal effectiveness coaching and leadership consulting practice.

I have worked in private, public and civil society settings, in the UK, Europe, the USA, and Rwanda. Based in the UK, I currently work internationally, with clients who are usually a senior leader or a business owner.

I describe my approach as ‘brain-friendly’ because the multidisciplinary theoretical framework that underpins all of my work includes the latest relevant research findings in brain science and mind science – in particular the relationship between and the development over the life course of ‘metacognition’ (cognitive and emotional self-regulation) and ‘attachment’ (how and why we relate to others)

Personal effectiveness coach

Time and workflow

My time and workflow coaching is based on a hybrid ‘personal effectiveness system’, which integrates digital (device/cloud) and analogue (paper/physical) elements, where the choice of digital or analogue is based on what is most neurologically efficient. Clients find the coaching enables them to enhance the way they organise their time and their attention, often leading to decreased stress and increased resilience.


My planning coaching is based on an integrated set of ‘brain-friendly’ planning methods, covering the short-term (e.g. operational tasks, development tasks), the medium-term (e.g. operational programmes, development projects), and the long-term (e.g. personal and/or work intentions, personal and/or work ethos). Clients find the coaching enables them to explore and clarify what is important to them over the long-term and medium-term, so that they can organise their time and their attention day-to-day with this in mind.


My workspace coaching enables clients to improve the way they organise their close working environment. Clients often find that a more ‘brain-friendly’ workspace leads to decreased distraction and increased concentration.


My meetings coaching is based on an integrated set of ‘brain-friendly’ agenda design tools and facilitation methods. Clients find the coaching useful when they need to enhance the effectiveness of their face-to-face or online meetings – either meetings they are a participant in or meetings they are running.


My decisions coaching is based on a ‘brain-friendly’ approach to decision-making. Clients find the coaching useful when they need to make decisions on their own (perhaps after consulting with others), or when they need to facilitate others to make a decision (particularly if the decision involves or needs to preserve a variety of different viewpoints and different levels of support). The approach can also be used to facilitate online decision-making – either synchronously (people take part in the decision-making process online at the same time), or asynchronously (people take part in the decision-making process online at different times).

Leadership consultant

For the last 20 years I have been developing, teaching and consulting on my own distinctive ‘brain-friendly’ approach to leadership and organisation design (Associative Leadership).

The approach is particularly suitable for settings where there is a need for high levels of cognitive functioning and emotional resilience, and also a need for individual and organisational effectiveness to be based on a healthy integration of personal autonomy and collegial working.

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