Clear focus of activity Able to make a distinctive and measurable contribution to an existing clearly identified and under-met need.
Integration Able to support a highly coherent and integrated approach to working with fundamental issues of identity, ethos and long-term intentions; through to short-term planning/time-management individually and collectively.
Ability to deal with high levels of complexity In many contemporary modern societies, increasingly reflexive human beings are becoming involved in increasingly complex patterns of planning and action, in increasingly accountable and complex organisational and societal structures. The tools should be suitable for people living and working in such environments.
Intellectual rigour The underlying theoretical framework should be both academically credible and highly accessible to non-specialists. All tools should be constantly refined in the light of users experience, further theoretical research, and a variety of forms of evaluation.
Compatibility with other approaches The tools should support and where possible add value to current effective and established contemporary approaches to individual and organisational development (including personality types, learning styles and Corporate Citizenship Standards). As new approaches are proven effective, the tools should be refined to ensure that these new approaches can be supported if required.
Ability to be evaluated empirically The tools should be able to produce clear and sustainable outcomes over time. It should also be possible for these outcomes to be replicated across a variety of situations by users of different ages (including young people) and learning abilities (including those living with learning difficulties and disabilities), at various stages of life and cognitive and emotional development, for a variety of reasons, and in a variety of organisational and other settings.
Accountability All working relationships should be based on informed consent and should be bound by relevant and recognised ethical frameworks for good practice and underpinned by membership of relevant professional institutions.
Capacity-building The tools should be designed in such a way that the development and delivery of quality-assured trainer-training is as straightforward as possible.
Sustainability The company is committed to striving for high levels of economic performance, social responsibility and environmental protection in all that it does.
